Paris 2024 Olympic Summer time Video games: The Official Uniform of the Chinese language Sports activities Delegation for Victory Ceremonies for the Paris 2024 Olympic Summer time Video games is Unveiled, Integrating Chinese language Tradition and Inexperienced Know-how
BEIJING, June 26, 2024 /PRNewswire/ — On June 25, 2024, ANTA, the main model in China’s sportswear trade, partnered with the Chinese language Olympic Committee to formally unveil The Official Uniform of the Chinese language Sports activities Delegation for Victory Ceremonies for the Paris 2024 Olympic Summer time Video games on the Shougang in Beijing. Deputy Director of the Normal Administration of Sport of China, Mr. Zhou Jinqiang, Director of the Gear Heart of the Normal Administration of Sport of China, Mr. Yu Jianyong, Government Director and Co-CEO of ANTA Sports activities, Mr. Lai Shixian , CEO of ANTA model, Mr. Tsui Yeung, and a variety of Olympic athletes gathered to witness this momentous event.
Deputy Director of the Normal Administration of Sport of China, Mr. Zhou Jinqiang (left), and Government Director and Co-CEO of ANTA Sports activities, Mr. Lai Shixian (proper) maintain a handover ceremony for the official uniform of the Chinese language Sports activities Delegation for Victory Ceremonies
China’s first licensed carbon-neutral official uniform of the Chinese language Sports activities Delegation for Victory Ceremonies for Olympic Video games
“ANTA Ling Loong” made a joint look with Chinese language Olympic athletes
Chinese language girls’s trampoline workforce athlete Hu Yicheng photographed with “ANTA Ling Loong”
Mr. Zhang Yimou served because the inventive guide for the official uniform of the Chinese language Sports activities Delegation for Victory Ceremonies for the Paris 2024 Olympic Summer time Video games . The design of the outfits options traditional Chinese language styling with a minimalist coloration scheme. It combines components resembling “Loong scales” and “Loong whiskers” with embossing, patchwork, and embroidery strategies, conveying the normal tradition of China to the world whereas showcasing the spirit of perseverance and vitality of Chinese language athletes within the new period. Notably, this set of official uniform of the Chinese language Sports activities Delegation for Victory Ceremonies is constructed from environmentally pleasant recycled fibers, making it the primary carbon-neutral official uniform of the Chinese language Sports activities Delegation for Victory Ceremonies for Olympic Video games in China, licensed by authoritative establishments.
Implementing the Nationwide Twin Carbon Technique, ANTA Creates China’s First Carbon-Impartial Official Uniform of the Chinese language Sports activities Delegation for Victory Ceremonies
The official uniform of the Chinese language Sports activities Delegation for Victory Ceremonies for the Paris 2024 Olympic Summer time Video games have been produced utilizing eco-friendly supplies resembling recycled nylon and recycled polyester, contributing to a discount in carbon emissions. The official uniform of the Chinese language Sports activities Delegation for Victory Ceremonies obtain over 50% carbon discount. Moreover, licensed by authoritative establishments, ANTA has ensured that the carbon emissions all through all the life cycle of the official uniform of the Chinese language Sports activities Delegation for Victory Ceremonies —together with uncooked materials acquisition, transportation, manufacturing, distribution, utilization, and disposal—are carbon impartial, making them China’s first licensed carbon-neutral official uniform of the Chinese language Sports activities Delegation for Victory Ceremonies for Olympic Video games.
As early as July 25, 2023, on the one-year countdown to the Paris 2024 Summer time Olympic Video games, ANTA and the Chinese language Olympic Committee collectively launched the “Mountain and River Venture”, a large-scale environmental initiative which inspired sports activities lovers to gather discarded plastic bottles from the mountains and rivers throughout the nation. In return, ANTA pledged to make use of recycled supplies in manufacturing the official uniform of the Chinese language Sports activities Delegation for Victory Ceremonies for the Paris 2024 Olympic Summer time Video games. Now, with the official launch of the carbon-neutral official uniform of the Chinese language Sports activities Delegation for Victory Ceremonies, the “Mountain and River Venture” has achieved vital outcomes and entered a brand new part. Sooner or later, ANTA will mobilize extra sports activities lovers to take part within the challenge by its nationwide retail community and in depth membership group, actively responding to the nationwide dual-carbon technique and fulfilling company social accountability.
Unveiling the New Olympic Cultural IP “ANTA Ling Loong ” to Showcase New Period Chinese language Tradition to the World
In 2012, through the Chinese language 12 months of the loong, ANTA first built-in the “Loong” factor into the design of the Official Uniform of the Chinese language Sports activities Delegation for Victory Ceremonies, marking the presence of the “Chinese language Loong” throughout Olympic venues in London, Sochi, Rio, Pyeongchang, Tokyo, and Beijing. With one other 12 months of the loong approaching, ANTA is exploring youthful and extra vibrant methods to carry Chinese language tradition to the world. The brand new Olympic cultural IP “ANTA Ling Loong” was additionally unveiled on the official uniform of the Chinese language Sports activities Delegation for Victory Ceremonies for the Paris 2024 Olympic Summer time Video games launch ceremony.
The brand new Olympic cultural IP “ANTA Ling Loong” portrays a intelligent and spirited loong, breaking away from the normal solemn picture. This loong embodies human character and emotion, reflecting the colourful spirit of “Era Z” Chinese language athletes on the Olympic stage. Along with excelling in sports activities with “Sooner, Larger, Stronger-Collectively” performances, it additionally exudes a “extra dynamic” vitality. Components such because the loong whiskers, loong scales, and loong claws of “ANTA Ling Loong” are built-in into the design of the official uniform of the Chinese language Sports activities Delegation for Victory Ceremonies. Mr. Tsui Yeung, CEO of ANTA model, acknowledged on the occasion that the progressive “ANTA Ling Loong” is a brand new IP that rejuvenates an period, aiming not solely to showcase Chinese language loong tradition to the world but additionally to current the world with a brand new period of Chinese language tradition.
Partnering with the Chinese language Olympic Committee for 16 years, inspiring one another to develop collectively
Since turning into an official accomplice of the Chinese language Olympic Committee in June 2009, ANTA has maintained a 16-year collaboration, making it the longest-standing model accomplice of the Chinese language Olympic Committee. Throughout this era of mutual inspiration and progress, ANTA has supported the Chinese language Sports activities Delegation’s athletes to face on the Olympic podium 293 occasions. Notably, 122 Olympic champions have proudly worn ANTA’s Champion Loong uniform, successfully showcasing the spirit and cultural attract of Chinese language sports activities to the world.
The historical past of the Olympics has witnessed the wonderful journey of Chinese language sports activities rising to prominence and standing tall on the worldwide stage. Right this moment, the trendy Olympics serve not solely as a aggressive enviornment for Chinese language athletes but additionally a world stage to showcase China’s cultural confidence and technological innovation. Within the journey of selling the event of Chinese language sports activities, ANTA will hold shifting!
SOURCE ANTA Group
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